2012 WORLD OPEN OF PHOTOGRAPHY™ OFFICIALLY LAUNCHES
“THE OPEN” AWARDS $50,000 WITH LIVE AND ONLINE COMPETITIONS
VANCOUVER, BC CANADA (January 26, 2012) The worldwide search for the greatest photographers of our generation has officially begun.
ADAM’S THOUGHTS: I had a look at their Street Category and it is currently WEAKER than a hotdog bun soaked it water. I have seen better images from lots of you on Facebook, Leica Images, LFI, and FLICKR. Look at their STREET PHOTOGRAPHY GALLERY and see for yourself.
“There is a new generation of photographers who are changing the game,” says event creator Doug Perry of media production firm W1. “In this age of rising individual creativity we’re seeing incredible photographers who are out there pushing the boundaries of visual art every day. THE OPEN was created to seek out and discover these artists and connect them to a global audience.”
Today, social media plays a major role in bringing talented photographers into the spotlight. Recently proclaimed “the most networked photo contest in the world” by Agency Access, THE OPEN leverages the power of multiple social platforms to seek out and elevate the profiles of its participating photographers. The public curates the online SOLO competition gallery through voting and sharing, the most-loved artists continually moving to the forefront. Half of the 200 finalists are chosen by the public, and half are chosen by a panel of the sharpest eyes in the business to ensure the very best images are captured.
Following the global online SOLO competition, attention turns to the pinnacle LIVE event on May 31, 2012 in Vancouver, Canada. Six of the world’s best photographers will be flown to Vancouver, Canada to deliver 7-minute choreographed shows of the best work of their careers. The shows are produced on a massive 30’ x 50’ digital screen with concert-level audio. One photographer will be awarded Best of Show. $50,000US is shared between the winners of the SOLO and LIVE competitions.
THE OPEN is developed by the award-winning media production firm W1 of Vancouver, Canada. W1 is renowned for creating bold, original events that discover artists and athletes. W1-produced events have awarded over $1,000,000 in prize money to artists and athletes and drawn a collective live audience of more than 2,000,000 people. Its television specials are distributed to 122 countries.
W1 developed THE OPEN as the evolution of the renowned Pro Photographer Showdown, a major annual live photography competition in the action-sport industry. W1 developed the Showdown from its modest beginning in 1998 through 2006 into a ten-screen digital mega-production that Transworld Media dubbed “The Sundance Festival of Photography.” The Showdown has sold out every year in its 14-year history. THE OPEN expands its reach beyond its foundation of action-sport by also including the genres of street, people and nature. It reaches out to artists in over 100 countries.
“We decided the time was right to blow the doors wide open and launch a truly global search for the greatest photographers of our time. We are as inspired to show the work of the most-published legends as we are with completely undiscovered artists whose careers haven’t yet taken flight” says Perry.
The live event format is unique and very powerful. The artists spend months preparing their shows, taking the time to choreograph career-defining productions. The shows are typically comprised of 120-160 images designed to take the audience on epic journeys. As 2-time Pro Photographer Showdown winner Blake Jorgensen describes: “These shows are cool because normally your photography is diced up, and then goes to different places – it’s chosen by photo editors and art directors. The photographer himself has very little choice in how the photography is represented, so having a show where you get to creatively display your whole life’s work is pretty much the best thing you can ever do as a photographer.” (Pique Newsmagazine)
Established in 1993, W1 is an award-winning media production firm located in Vancouver, Canada. It is best known for creating the World Ski & Snowboard Festival in Whistler, BC. W1 has produced over 250 events and 400 concerts. Its productions are credited with driving over $100 million in economic activity (Canadian Sport-Tourism Alliance).