Dec 122013

Autumn Color featured artist, Adam Marelli by Jay Holtzman


Autumn Color

Featured Artist: Adam Marelli

by Jay Holtzman

A note from Adam:

A few months back a One on One student, Jay Holtzman invited me to be a featured artist  for the New England printing house Autumn Color.  Jay was initially attracted to my approach to photography through Classical Art.  As a compliment to our sessions, Jay had a few questions he wanted to explore about my background and why I see classical art and photography as two sides of the same coin.  The following interview sounded like a perfect way for Jay and I to have a larger conversation about how and why we devote ourselves to art making in general.  Its never been a perfectly straight path, but I am happy to share the bumpy road with all of you.  My hope is that some of my mistakes will save you time, effort, and maybe a headache or two.  

Secret Work. Venice, Italy. Adam Marelli

Secret Work. Venice, Italy. © Adam Marelli

Featured Artist– Adam Marelli

Adam Marelli didn’t set out to teach photographers the principles of design that have been the common language of Western art for 2,000 years. It just happened naturally, after he opened his studio in Manhattan.

“Teaching art or photography has been a byproduct of running a studio for centuries,” Marelli says.

Artists trained assistants who became artists in their own right. It was through this one-on-one, mentoring method that artists customarily learned their craft Michelangelo, Da Vinci, Rembrandt, any master painter or sculptor you care to name, began as an apprentice and had apprentices of their own. It’s this method that Marelli employs with a growing number of photographers who attend his workshops and visit his website.

Built Reality. Nakashima Woodworkers, USA. Adam Marelli

Built Reality. Nakashima Woodworkers, USA. © Adam Marelli

At 33, Marelli– artist, sculptor, draftsman, builder photographer– has begun to make a name for himself, both through his art and photography, and his approach to teaching. He is the resident photographer at Leica Akademie in New York City. He recently won honorable mention in the 2013 International Photography Awards [] competition for “Lost Ceremony,” his series on traditional Japanese craftsmen. His photos and writing have appeared in the New York Times, Forbes and GQ, among others.

He began his education in the conventional, 20th Century manner. He graduated from New York University with a B.S. and a dual concentration in sculpture and architecture. But somehow, his education didn’t all hang together.

“I knew I didn’t want to be an architect, yet I saw architectural influences in artists that I admired. I also knew that if I stood something I built next to something a professional built, it would not stand up,” he says.

So he continued his education, honing skills he practiced in college and learning the myriad things you can’t learn from books, through the age-old, system of apprenticeships and mentoring.

Just out of NYU, he spent ten years doing high-end residential work as apprentice to his first mentor, a master builder. In the same spirit, Marelli studied with Zen monks for seven years.

(His abiding interest in mentoring and apprenticeships is reflected in several series of photos on his website, including the “Lost Ceremony” series, his construction portraits called “OnSite” and the gondola workshops of Roberto Tremontin e Figli and Squero di San Trovaso in Venice Italy.

Even monks sleep. Bangkok, Thailand. © Adam Marelli

Later, he met and studied with the man he considers his second mentor, long-time artist and teacher Myron Barnstone who for decades has been teaching artists the design principles that comprise our visual language in a traditional, atelier setting.

“My approach when I don’t know how to do something has been that I am going to find the very best person I can and I’m going to learn from them,” Marelli says.

Reflecting on his mentors, Marelli realized they shared a certain teaching style. They do the work, demonstrate how the pieces of the discipline come together and answer student questions. They are open-handed with their knowledge. Most important, they show how to do their craft in a broader context that imbues the work with meaning.

Hangover. Prague, Czech Republic. Adam Marelli

Hangover. Prague, Czech Republic. © Adam Marelli

It’s this context—the unchanging design principles that structure all the visual arts—and the sense of purpose that goes along with understanding them that Marelli wants to convey to photographers.

“Without a purpose, [art, photography] is just mechanics and it isn’t fulfilling. But if you can connect what you’re doing to a history and understand what artists have been doing for thousands of years, then you can really put something out in the world,” he says.

Our common visual language consists of just five simple marks, Marelli explains on his website: the point, the horizontal line, the vertical line, the diagonal and the curve or arc. The principles of design are the framework for using these marks effectively.

Understanding and using this visual language of design distinguishes the artist from the amateur or hobbyist, Marelli says on his website.


Silent Marriage. Uji, Japan. © Adam Marelli

“An artist is someone who works within the visual language, expressing a knowledge and dexterity with its forms and symbols. There are no limitations to its form of expression, but an artist must be conversant in the visual language and not simply use its devices in arbitrary means and methods.”

Marelli illustrates the visual language and how it has been used by masters from Da Vinci to Cartier-Bresson and by contemporary photographers such as Steve McCurry and Sebastiao Salgado. He serves up lessons from art history and from his personal interaction with workshop participants. There is practically no talk about camera gear. Some of the most interesting material on the site are the “de-constructions” of famous photos and painting to reveal their structural underpinnings.

Marelli chooses to keep his workshops small, never more than ten participants, to foster the one-on-one relationships that are the heart of mentoring. The groups are a relaxed mix of lectures, photography, critique and discussion punctuated by frequent stops in cafes and communal meals.

This year, Marelli has taken groups to Bangkok, Zurich, Matera, Italy, Venice, London and New York City. In 2014, workshop destinations will include Chiangmai, Thailand and Berlin, plus return-trips to London, Matera, Venice and New York. He’s also started single-day photo seminars and one-on-one instruction via phone or in person.

Completed Set. New York City, USA. © Adam Marelli

“The visual language is truly accessible to anyone, but it needs to be passed from one person to the next. There is no single text or even a canon of books that will make you entirely fluent in it,” he says.

“I liked to draw as a child. We could say I had an inclination towards art. But I was not an artist. Only by working for years in studios, classes, workshops (the kind of workshops where you build things), and through personal mentoring did I become fluent in the visual language,” Marelli explains.

“You don’t have to study for years to be a draftsman to use the language,” he adds. “The camera takes care of reproduction, but it needs an intelligent eye to guide it to success.”

Adam Marelli is intent on helping photographers develop that eye.

-Jay Holtzman

Autumn Color

Autumn Color

On Autumn Color

Please check out his site, and the client page on his site. Mark does work for Eric Meola, John Paul Caponigro, Henry Horenstein, Edie Soloway, and, most impressive to me, the estate of Ernst Haas, among many others.

HISTORY of Autumn Color

It all started with the joining of two companies: EverColor of El Dorado Hills, California and Photographic Arts, Inc. of Worcester, Massachusetts. Both companies were originally founded for the purpose of making fine art photographic prints of the highest quality. Photographic Arts, Inc., founded by landscape photographer John Wawrzonek, specialized in dye transfer printing for over fifteen years. EverColor was founded by William Nordstrom specifically to make archival pigment transfer prints. EverColor Fine Art was formed in the summer of 1996 in Worcester Massachusetts. When EverColor ceased operations in the summer of 1999, Mark Doyle, the once Digital Director of EverColor, decided to go into business for himself. Mark has many, many years of experience as a professional photographer. Combine this with his years of digital expertise working with and making prints for dozens of Fine Artists.

Mark was ready. So he started the fine art printing company called AutumnColor Digital Imaging. He acquired the entire digital and photographic archives of EverColor Fine Art. Mark’s attitude was clear. He stated “My goal for AutumnColor Digital Imaging is to provide superior customer service, the highest quality archival digital prints, (known as Luminage) but with a more personal hands-on approach to my clients.

The company has come a long way from its early roots. Today, AutumnColor’s focus is on the quality of the print and the realization of your artistic vision. We realize both take time and considerable dedication. AutumnColor is a fine art laboratory. Building communication between you and our lab is the heart of our process. Our emphasis is on those printing technologies that make exceptional quality prints combined with one of the highest quality, longest display life papers.

We welcome you to browse through the rest of our web site for more information. If you have any questions, please contact us.

  3 Responses to “Autumn Color featured artist: Adam Marelli”

  1. Inspiring read. Makes me reflect my own photography approach. Adam, thanks for sharing this article.


    • Thank you Dennis,

      I could not ask for a kinder compliment. Very pleased to hear that it caused you to reflect on your own work…thats a great outcome.


  2. You’re welcome Adam.

    I also thankful for the two video links that you put up on Bridging the gap, and How to talk to strangers. It is very informative, applicable, and opens up my perspective. I like your concept of illustration by bringing both painting and photography together, and it really makes me think beyond what I normally would do.

    I starts to see my mistakes, and I begin to understand why many of my photos look flat, lifeless, and clutter. More than that, I learn what makes or breaks a photo. Your work is clear, simple, dynamic and a sense of life.

    I knew I will be watching the videos again to absorb more information. Down the road, I really hope one day I can make it to your workshop. I thank you for sharing those quality information, and I am sure many folks appreciate what you have put in.

    Simplicity. Quality. Inspiration.

    Thank you.


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