The Photographer’s Pouch
Designed by Will Kortum
As most of you know, I’m not too into gear. In my mind, good design should be almost invisible. One area where there is still plenty of room for improvement is the camera bag. Will Kortum, a young photographer who took a workshop with me two summers ago and has been doing my One on One program since then, came up with a good “add on solution” to one’s photo bag needs.
Who is Will Kortum?
Will is putting together a portfolio for his college application right now. We got together the other week to review his portfolio, and over a coffee he said,” Oh Adam, I want to show you this thing I made.” He pulled out a small felt pouch that can velcro to the inside of a camera bag’s padding. As a 17 year old, with his mind focused on college, I would not expect him to have the time to redesign his entire Billingham bag, but I applaud his efforts in finding an economical solution to the problem of an internal, multi-use pocket for his bag. Will tells us more about the history here:
“I first thought up the idea that later became the Photographer’s Pouch after losing one of my favorite pens. I use a Billingham camera bag, and while it is fantastic in nearly every way, the main section is pretty much open. This means that it is hard to keep a tidy bag, and loose items like my pen could easily slip out. The Photographer’s Pouch is my idea of a remedy to this flaw. It’s not too small, but not too big either- meaning that you can keep multiples in one bag for different things. It is perfect for the loose batteries, filters, viewfinders, and cords that often occupy the dark depths of a camera bag. Because it has a velcro back, it can be stuck anywhere on the inside of a bag for easy access. I’ve spent months designing, prototyping, and redesigning the pouch for the perfect iteration. I hope you find it as useful as I do!”
Photographer’s Pouches are available for individual purchase ($11.95) or a pack of 3 ($29.95) Here is the website: http://www.photographerspouch.com/
A few weeks ago when I was speaking at the SXSW V2V Entrepreneurs conference in Las Vegas, there was an idea which was echoed in almost all of the talks. Good ideas are an excellent place to start…but they are not worth anything without execution. To this, I’d like to say that Will not only got a product prototyped, logo’d and produced…he also put together a simple, clean, and effective website. I’m sure some of you are thinking, “Yeah that reminds me, I have to get on my site.” Hopefully you take Will and his Photographer’s Pouch as an encouraging example that an idea, with a plan and a little hard work, can produce results; and results that other people can get behind. Until someone designs the perfect bag, it’s nice to know there are a few add-ons to keep all of our batteries and pens together. In the meantime, let’s all wish Will well on his college application.