Jul 282015
 

Behind the scenes: “How to build a series” seminar

A\MARELLI workshops

N E W  Y O R K  C I T Y

Behind the scenes of the A\MARELLI seminar © Monika Houck

Behind the scenes of the A\MARELLI seminar © Monika Houck

The four corners of the globe

This past Saturday photographers gathered at my studio for the first “How to build a series” seminar.  While they did not exactly come from the 4 corners of the globe, a few did fly in from places like Germany and Florida which I always find very humbling.  One of the photographers, Monika Houck, who you read about here took a few behind the scenes shots for everyone to enjoy.

Behind the scenes of the A\MARELLI seminar © Monika Houck

Behind the scenes of the A\MARELLI seminar © Monika Houck

Why a seminar?

After years of running workshops, I discovered that a select number of photographers had no problem making good images.  They knew where to find good light, how to maximize a scene, and even how to select a trip that would yield great pictures.  But they were not sure how to create a series.  They wanted to put together a collection of cohesive pictures that told a story.  Viola!  From this idea the “How to build a series” seminar was born.

It is styled after the great French salons of the 18th century, when artists would get together and discuss their work.  They might also have drank too much, stolen each other’s girlfriends, and made fantastic claims of greatness, but how can we hold that against them?!   The salons were less about the details of production; rather it was a place to lend a critical eye to moving forward.  We always want to move forward…it is part of our nature.  If there is no challenge, no next level, we get bored, lose interest, and eventually move on to other things.

Behind the scenes of the A\MARELLI seminar © Monika Houck

Behind the scenes of the A\MARELLI seminar © Monika Houck

To put the artists salon into photographer terms, it is a place to leave aside the technical end.  The Internet tips the scales heavily in favor of camera reviews and “Top 10 lists of things you will NEVER need.”  In the seminar we dealt in something that is rarely seen online: constructive, critical discussion with solutions for the next steps in everyone’s series.  Or to let one of the participants speak on my behalf:

Behind the scenes of the A\MARELLI seminar © Monika Houck

Behind the scenes of the A\MARELLI seminar © Monika Houck

Adam,
Your workshop provided a strong set of ideas that will help drive how, where and when I shoot to create photographs worthy of theme and exhibition. The tool kit will be essential as I start to develop from capturing a moment to truly telling a story with an artistic impact. The richness of this process will clearly deepen my understanding of photography as an art form and provide more purpose than clicking away on the latest technologically advanced camera equipment. 
Many thanks to all. Looking forward to stay in touch and enjoy the photographic journey!
-Chuck Ludmer
Adam,
If you are looking for an excellent 1 day workshop to improve your approach to photography I have a recommendation.  Adam Marelli offered just such a course this last Saturday in his studio.  His approach is thorough, well prepared, and you will view lots of images that support his discussions. Rather than randomly making  photographs you will be able to conceive and plan your photographic outings.  This allows the photographer to take a proactive role in image making. Very highly recommended.
-Penny Breen
How to build a series manual © Adam Marelli

How to build a series manual © Adam Marelli

What do you actually learn

The participants were taken through a manual that I have built to outline how to make a series.  It is made into a PDF so they get to take it home and keep it as a reference as they build their next series.  Inside, it breaks down the essential components of a series, the tools you can use to improve your approach, how and when to use each tool, and answers some of the most challenging questions like “Why make a series in the first place?”
Behind the scenes of the A\MARELLI seminar © Monika Houck

Behind the scenes of the A\MARELLI seminar © Monika Houck

What’s next?

The next stop on the workshop tour is Venice (where one space actually opened up…a participant had a work conflict, so if you were thinking about coming this is your lucky day! Drop us an email to claim your space theworkshop@adammarelliphoto.com )  After that we are off to Kyoto for two workshops and then in November there will be one more “How to build a series” seminar to round out the year.  We look forward to seeing you there.
Thank you Monika for the behind the scenes photos (which before anyone asks, were made on the original Leica Monochrom)

AM_LOGO

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