O’Mast: The story of Neapolitan Tailors
by Gianluca Migliarotti
Less than one hundred years ago clothes were made by hand, for individuals. It was a time consuming and expensive tradition that has been slowly replaced by “ready-made” clothing, produced anonymously in distant factories. The fit is an average of height, weight, and girth. The S, M, L, and XL solution to clothing removed not only the specificity from the tailoring experience, but also the exchange between tailor and client. Italian director of Kid Candy, Gianluca Migliarotti, wanted to open up this clandestine world of the needle and thread to a new generation of people who might prefer a lasting garment that is impossible to find on the racks of any store from a flea market to a Barney’s.
O’Mast is a film that looks at some of the living legends of Neapolitan tailoring in their natural environment. From the thimbles to ashtrays, it captures an authentic view of men who sculpt fabric around the irregularities of the human form. In the end, both the suits and the film fall as naturally as “Rotten banana” (which is often how a good fitting suit will be described.) Check out the trailer of the film below. I bought it on iTunes and have watched it more times than I am willing to admit.