Aug 042015

O’Mast: The story of Neapolitan Tailors

by Gianluca Migliarotti


O'Mast by Gianluca Migliarotti

O’Mast by Gianluca Migliarotti

Neapolitan Tailors

Less than one hundred years ago clothes were made by hand, for individuals.  It was a time consuming and expensive tradition that has been slowly replaced by “ready-made” clothing, produced anonymously in distant factories.  The fit is an average of height, weight, and girth.  The S, M, L, and XL solution to clothing removed not only the specificity from the tailoring experience, but also the exchange between tailor and client.  Italian director of Kid Candy, Gianluca Migliarotti, wanted to open up this clandestine world of the needle and thread to a new generation of people who might prefer a lasting garment that is impossible to find on the racks of any store from a flea market to a Barney’s.

O’Mast is a film that looks at some of the living legends of Neapolitan tailoring in their natural environment.  From the thimbles to ashtrays, it captures an authentic view of men who sculpt fabric around the irregularities of the human form.  In the end, both the suits and the film fall as naturally as “Rotten banana” (which is often how a good fitting suit will be described.)  Check out the trailer of the film below.  I bought it on iTunes and have watched it more times than I am willing to admit.

One of the legendary featured tailors in O'Mast, Antonio Panico.

One of the legendary featured tailors in O’Mast, Antonio Panico.




  4 Responses to “O’Mast: The story of Neapolitan Tailors”

  1. Adam, I watched this film over the weekend. Very interesting. They take such pride in their work. It’s inspirational. Thanks for the recommendation.

    • Hi Penny,
      Glad you enjoyed the films…there are endless opportunities within those guys.
      Panico has a shop in Rome, you could check it out.

  2. Adam, I just finished watching I colori di Antonio. I enjoyed this even more than the last one – O’Mast. What a sweet man but exacting. My father’s business in Okla. City was a wholesale laundry and dry cleaners. One of his accounts was Lareese Tailors. They made beautiful suits, sport coats and so on. My father liked their work so much than he charged them nothing for the pressing, etc. Instead, he took it out in trade. He loved a well made suit. I’m sure they weren’t the level of Liverano’s but you get the point. In fact, he would give relatives a suit as a high school graduation gift or an uncle (who had never even owned a suit) one just because. I loved going there. The chalk and the chalk marks, the fabrics and threads. Anyway, it brought back memories. There is a lot to be said for a man in an elegant suit. Thanks for the recommendation. penny

    • Hi Penny,

      That is so interesting that you preferred the Liverano film. I enjoyed both, but was a little more partial to O’Mast. Maybe it is the Neapolitan sensibility that cracks me up.

      But it is really becoming a lost art in the world. Big question is why are men so into having their clothes made and it is virtually unheard of for women?


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